Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
by Adam Morgan
ISBN 13: 9780471242093
Format: Hardcover (304 pages) Publisher: John Wiley & Sons Published: 12 Feb 1999 Other Format: Illustrated
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Overthrow II - 10 strategies from the new wave of challengers
by Adam Morgan,Malcolm Devoy
ISBN 13: 9780956972873
Format: Hardcover Publisher: PHD Published: 01 Jan 2019
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations
ISBN 13: 9780470860823
Format: Illustrated (352 pages) Publisher: Wiley Published: 06 Aug 2004
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
ISBN 13: 9780470238271
Format: Illustrated (368 pages) Publisher: Wiley Published: 03 Mar 2009 Other Format: Hardcover
A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why it's Everyone's Business
by Adam Morgan,Mark Barden
ISBN 13: 9781118899014
Format: Illustrated (288 pages) Publisher: Wiley Published: 24 Feb 2015