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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book) by Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

by Adam Morgan


ISBN 13: 9780471242093

Format: Hardcover (304 pages)
Publisher: John Wiley & Sons
Published: 12 Feb 1999
Other Format: Illustrated

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Overthrow: 10 Ways to Tell a Challenger Story Overthrow: 10 Ways to Tell a Challenger Story by Adam Morgan,Mark Holden,Malcolm Devoy

Overthrow: 10 Ways to Tell a Challenger Story

by Adam Morgan,Mark Holden,Malcolm Devoy


ISBN 13: 9780956972811

Format: Hardcover (70 pages)
Publisher: PHD
Published: 01 Jun 2012

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Overthrow II - 10 strategies from the new wave of challengers Overthrow II - 10 strategies from the new wave of challengers by Adam Morgan,Malcolm Devoy

Overthrow II - 10 strategies from the new wave of challengers

by Adam Morgan,Malcolm Devoy


ISBN 13: 9780956972873

Format: Hardcover
Publisher: PHD
Published: 01 Jan 2019

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Used : $6.80  
 
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